On December 30, 2019, the two-year European Erasmus+ project YouBrand – Storytelling and Pitching for Start-ups was completed. In this project DAISSy research group of Hellenic Open participated as the Greek partner.
The project aimed to develop modern skills needed by young entrepreneurs of the 21st century, with emphasis on start-ups development. More specifically, YouBrand project developed and pilot tested an innovative training curriculum and digital content for the development of the following key competences:
- Employability skills
- Corporate storytelling
- Personal storytelling
- Personal Branding
- Business model canvas
The above educational material is freely available on project web site.
Each seminar is accompanied by an educational guide, which is addressed to both instructors and trainees, and contains information on how to effectively use the educational material, as well as study material, exercises, self-assessment questions, etc. The guide as well as the educational material is provided in English, Spanish, Greek, Italian and Polish.
The educational products of the YouBrand project were presented to prospective young entrepreneurs through pilot training but also to information events held in all participating countries. In Greece, the information day organized by the DAISSy research group was attended by more than 70 interested participants, mostly prospective entrepreneurs, trainers and students.
More information about the project and its results can be found on the project website.